Vicars Game

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Specialising in the finest British Meat and Game

William Vicars and Son was established in Reading in 1886 and traded in the same family for three generations as Purveyors of English Meat and Game.

In 1973, the company was bought by Alan Hayward, who subsequently opened a specialist game processing department and became Vicars Game. In 2021 Yattendon Estate acquired Vicars Game and continue to grow the Brand consistent with the principles and values that have made it such a popular destination for households and businesses to buy their meat and game.

The vast majority of our Game is very local to the Yattendon area. We are fortunate to be situated in the centre of an area which is prolific in wild game, with many large estates and farms within the surrounding 30 miles, all of which have to control and manage the animals that are intent on eating their crops.

As well as the 100,000 Pheasants and Partridge we get from sporting estates, we also have Rabbit, Hare, Roe deer, Fallow deer and Muntjac. We also receive Red and Sika deer, from surrounding counties.

We only buy quality animals; including beef, pork and lamb, of the right age and physique. We follow that principle right through the whole process so that the manufacturing is only done with fresh, high quality meat, on a daily basis.

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Our Beef

Our Lamb

Our Pork

Our Sausages

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Our Meat Boxes

Inspired by feedback from customers who have eaten our products in local resturants and hotels and asked whether we can deliver to them as they live too far away to visit us in Ashampstead we have curated Meat Boxes that we think you'll love. Someting for the steak lover, your sunday roasty or family meals we have a wide range to suit all. And we will always have a seasonal box to delight you with too and what better way to start that with than a Vicars 'Game' meat box.

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Methodology

Buy Fresh, Cut Fresh and Supply Fresh: this is the Vicars Methodology and is at the heart of all we do.

We source our raw products carefully and as local to Ashampstead as possible. Our Game is also sourced from local estates.

Justin Hind, the Vicars Production Director, brings over 37 years of Butchery experience to Vicars and his belief in artisan techniques of whole carcas butchery enables us to provide great value and outstanding quality as well as maintaining and developing trade skills in the Meat Industry.

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Meet The Team

Rich Clare

Rich joined Vicars in 2022 after 11 years in the John Lewis Partnership that was mainly spent within Waitrose as well as time in the Armed Forces. A foodie at heart he loves to learn and experiment with cooking and the opportunity to lead the team at Vicars has provided just the role to enable this. As a father of three girls who enjoy a roast as much as a summer BBQ he is kept busy trying new things and his favourite cuts are a centre cut fillet for special occasions and a chicken supreme for the BBQ.

Justin Hind

Justin started life as a butcher in his teens and still has the same passion for Butchery that he had when he won The National Butcher of the Year as an 18 year old. Since 2012 Justin has lead the production team and has been instrumental in the recent growth of Vicars over the pandemic and beyond focussing on training others to create great produce for our customers. Whilst Justin is a fan of all of our great quality and locally produced meat his favourite cut is a ribeye steak with plenty of marbling.

Matt Gubby

As our recently appointed retail manager, Matt ensures that the high standards associated with Vicars Game are maintained through its farm shop, retail butchery, and cafe. With over a decade of experience in the specialty food & drink sector, Matt’s focus is to develop our retail brand to maximise the customer experience.

Niamh Wheston

Niamh has been our farm shop Team Leader at Vicars Game for the past year having started as a part timer whilst at college. As a self-confessed ‘foodie’, Niamh has thrived in the role as she has a passion for food and cares deeply about the quality and provenance of our meat and produce. Her favourite cut of meat is a beef chateau as she is a dab hand at making beef wellington for special occasions. A lover of the countryside when not at Vicars Niamh loves horse riding and has taught young children to ride and horse groomed at international events.

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Countryside Alliance Awards Winner 2023

Vicars Game were awarded the Best Butcher for the South East in 2023 by the Countryside Alliance. Dubbed the 'Rural Oscars', this is the third time in 7 years that the team at Vicars game have been nominated by the public and second time that they have won the accolade. This is extra special because the result is decided by the public vote and is testament to the growing loyal customer base that Vicars Game enjoys.